Legal
Terms of Service
Last updated: 2026-04-15
These terms apply to engagements that Verta Outsourcing performs for clients, in particular where the engagement involves access to the client's Google Ads account or other Google products via Google's APIs.
1. Parties and scope
These terms of service ("Terms") apply between Verta Outsourcing, a sole proprietorship registered in Sweden with offices at Persikogatan 76, 165 63 Hässelby ("Verta", "we", "us") and the client that has ordered services from us ("Client", "you"). The Terms apply unless expressly agreed otherwise in writing.
2. The services
We provide consulting services in digital marketing and software development. For Google Ads engagements this typically includes:
- campaign strategy, setup and continuous optimisation of Google Ads accounts;
- keyword research, bid management and ad copy writing;
- setup and maintenance of conversion tracking;
- monthly performance report and action plan.
Scope, cadence and fees for each engagement are defined in a separate quote or order confirmation that references these Terms.
3. Access to Client accounts
The Client remains the owner of its Google Ads account (and any other accounts covered by the engagement). Access is granted to us through Google's official invitation flow on ads.google.com or, where agreed, via the Google Ads API using an OAuth authorisation granted by the Client itself.
The Client is responsible for granting the level of access the engagement requires (typically "Standard" or "Admin" for the Google Ads account). The Client may revoke access at any time; we will then immediately stop signing in or making API calls against the account.
4. Client obligations
- provide accurate and complete information necessary to deliver the service (billing details, goals, audience data, etc.);
- ensure that any own material supplied to us (images, copy, trademarks, product data) does not infringe third-party rights;
- ensure that its own website and landing pages comply with Google's advertising policies and applicable law;
- notify us in writing of material changes that may affect the engagement (change of ownership, account suspension, regulatory decisions, etc.).
5. Fees, invoicing and payment
Fees are stated in the quote or order confirmation, typically as a fixed monthly retainer. All prices are exclusive of VAT. Invoicing is monthly in advance with 15 days payment terms unless otherwise agreed. In the event of late payment, statutory late-payment interest and reminder fees apply.
Ad spend (click and impression budget in Google Ads) is paid directly by the Client to Google and is not part of our fee.
6. Handling of Client API data (Google Ads API)
To deliver the service we may retrieve performance data from the Client's Google Ads account via the Google Ads API. Such data is used solely for:
- producing the agreed reporting;
- optimising the Client's campaigns;
- internal anomaly alerts and quality control of our own work.
We commit to follow the Google API Services User Data Policy, including the Limited Use requirements. We do not sell, transfer or share data with third parties, do not use data to train general AI models, and do not mix data between clients. Data is stored within the EU behind encryption and access control and is deleted no later than 30 days after the engagement ends, unless longer retention is required by Swedish law (for example the Swedish Bookkeeping Act).
7. Confidentiality
Both parties undertake not to disclose confidential information received in the course of the engagement. Confidentiality applies during the term of the agreement and for three (3) years afterwards. Confidential information includes, among other things, the Client's campaign data, business plans, conversion figures and internal documents.
8. Personal data (GDPR)
When we process personal data on behalf of the Client, Verta acts as a data processor and the Client as a data controller. At the Client's request we enter into a separate Data Processing Agreement (DPA) setting out the details. Our own processing of personal data about website visitors and contact details is described in our privacy policy.
9. Intellectual property
Ad copy, reports, strategy documents and other material we produce specifically for the Client pass to the Client upon full payment for the relevant engagement. We retain ownership of our own tools, templates, scripts and internal processes, as well as the right to use general knowledge and experience we have built up.
10. Liability and limitation of liability
We perform the engagement in a professional manner but cannot guarantee specific commercial outcomes (e.g. number of leads, conversions or revenue), as these are affected by factors outside our control (market conditions, Google algorithm changes, the Client's product and pricing).
Our aggregate liability to the Client for all claims under these Terms is limited to an amount equal to the fees the Client has paid to us during the three (3) months preceding the event giving rise to the claim. We are never liable for indirect damages, loss of profit, lost business or lost data.
The limitation does not apply in cases of intent, gross negligence or to the extent mandatory law provides otherwise.
11. Term and termination
The agreement runs for the agreed minimum term (typically three months) and continues thereafter on a monthly basis. Termination is made in writing with 30 days' notice. On termination we complete ongoing work, deliver a handover report and hand over material that belongs to the Client. The Client revokes our access to Google Ads from its account.
12. Breach of Google policies
If the Client's account is suspended or warned by Google for breach of Google's advertising or API policies, we reserve the right to pause the engagement until the issue is resolved. In the event of repeated or intentional policy breaches we may terminate the agreement with immediate effect.
13. Changes to the Terms
We may amend these Terms as our service evolves or if the law changes. The current version is always available at verta.se/en/terms/. Material changes are announced by email at least 30 days before they take effect.
14. Governing law and disputes
Swedish law applies to the agreement. Disputes shall primarily be resolved through negotiation. If the parties cannot agree, the dispute is to be resolved by the Swedish general courts, with the Stockholm District Court as the first instance.
15. Contact
Questions about these terms are answered by info@verta.se or +46 (0)76 369 50 14.