Managed Google Ads for Swedish SMBs.
We run your Google Ads campaigns end-to-end — strategy, optimisation and monthly reporting. You get a dedicated specialist working directly in your account, with full transparency and no long lock-ins. Built for companies that want expert results without hiring an in-house marketer.
What's included
A complete Google Ads delivery, month after month
Every engagement covers the work below. Exact split and volume are tuned to your account and ad budget.
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Campaign strategy & setup
Account audit, goal-setting, audience analysis, campaign structure, and initial setup of Search, Performance Max and remarketing campaigns tailored to your vertical.
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Keyword research & bid management
Ongoing keyword work, negative keywords, bidding strategies and budget allocation. We actively hunt for lost impressions and wasted spend in your current account.
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Ad copy in Swedish & English
We write responsive search ads (RSAs), headlines and descriptions that follow Google's policies. All copy is human-reviewed before publishing.
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Conversion tracking & attribution
Goal setup, enhanced conversions, offline conversion import and integration with Google Tag Manager / GA4. We make sure the numbers you're looking at actually add up.
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Monthly report
A concrete PDF every month: impressions, clicks, CTR, CPA, conversions, top keywords, wasted-spend analysis and next actions. No dashboard you have to interpret yourself.
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Continuous optimisation
Ad copy A/B tests, bid adjustments, landing-page feedback, anomaly alerts. We log everything we do so you always know what changed and why.
Who it's for
Built for Swedish SMBs
- — Companies spending SEK 5,000–50,000 per month on Google Ads.
- — Teams without an in-house digital marketer.
- — Businesses that have tried self-service and want a specialist actually touching the account.
- — Operations where leads from Google Ads are a meaningful growth channel.
How we work with the account
Transparent, secure, API-driven internally
You retain ownership of your Google Ads account. We get access via Google's official invitation flow on ads.google.com and use the Google Ads API internally to pull performance data into our reporting system and internal analytics tooling.
The API integration is used solely to deliver the service: reporting, optimisation and automated anomaly alerts. We do not expose your campaign data to third parties, do not use it to train AI models, and do not share it between clients.
Full data-handling details live in our privacy policy and terms of service.
Sample monthly report
What you get in your inbox on the 1st of every month
Active clients get access to a secure client portal where monthly reports and a log of our account access are kept.
Page 1
Executive summary
This month's KPIs against goals, trend vs last month, top three observations.
Page 2
Campaign performance
Breakdown by campaign and ad group: impressions, CTR, CPC, conversions, CPA.
Page 3
Keywords & wasted spend
Top-30 keywords by conversions, plus which searches we've blocked as negatives and why.
Page 4
Actions & next steps
What we changed during the month, why, and what we're planning for next month.
A full anonymised sample report is available on request — email info@verta.se.
Pricing & engagement
Monthly retainer, clear scope, easy to exit
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Fixed monthly fee
Your invoice is the same every month — no hourly billing for quick questions or report reviews.
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3-month minimum
Google Ads optimisation needs data. The first three months are the window we need to actually move the numbers.
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30-day notice
After the initial period the agreement is month-to-month. Cancel with 30 days' notice — no exit fees.
The exact fee is set after an initial review of your account, current ad spend and goals. Contact us for a quote.
Data protection & compliance
Built on Google's own rules
- Google API Services User Data Policy — we follow Google's user-data policy, including the Limited Use requirements. API data is used solely to deliver the agreed service.
- You own the account — we act as an invited user/manager. When the engagement ends you revoke access from
ads.google.comand our internally cached account data is deleted within 30 days. - GDPR aware — we sign a Data Processing Agreement (DPA) when required. Data is stored within the EU and protected by encryption and access control.
- No resale — your campaign data, keywords and conversions are never sold or shared with third parties. They are not used to train AI models.
Want a free audit of your current account?
The first call is free. We review your existing Google Ads account, point out three quick wins you can ship yourself — and if you'd like long-term help, we'll tell you honestly whether we're the right fit.